High Court holds, by way of case stated, that offence of giving financial assistance for promotion of tobacco product did not include the giving of a once-off reward.
Appeal by way of case stated - District Court prosecution - s. 36 of the Public Health (Tobacco) Act 2002 - Directive 2003/33/EC - offence of giving financial assistance in consideration of the promotion of a tobacco product - allegation that sales assistants were encouraged to say: "We also stock Pall Mall Red King Size, the best value cigarette on the market." - mystery shoppers - rewards - definition of "promotion" definition of "financial assistance" - whether judge correct in dismissing case on grounds that "financial assistance" did not include gift, prize or reward so as to exclude a monetary payment or cash voucher - rules of statutory interpretation - initiative described as "Pall Mall Mystery Shopper Promotion".